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ARE YOU BRANDING YOURSELF? |
by:
Tom Falco |
Are you placing your email address and URL on all correspondence?
Many people forget to add this to important mailings and even their business cards.
Today, most people prefer to email messages than make phone calls, so it is very important to have your email address on all letters, invoices and business cards.
Make sure your URL (web address) is on everything that you send out. Keep "branding" your business. Keep that URL out where it can be seen.
It's not enough to have your phone number and fax number on your business cards or letterheads. Add your email address and URL if you have one.
It's important also to have a signature on all emails that go out. There is a cool free "signature writing" service at: http://www.TheDiscountPrinter.com/freeads.htm check it out.
Don't be left behind. Promote and brand your business every chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see your name before they will do business with you. If that is true, then it's very important to have your name and email address out there.
Try to encourage email exchanges. The more emails you have going back and forth, the more credibility you will build in your potential clien't head.
Offer something free. Make people email you for information. This way you are opening the door to email correspondence without spamming. Your goal should be to have the person email you first asking for information or just a simple question. Once the ball starts rolling, your various email exchanges can easily turn into sales.
It's important to have a pop account or an account that reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com. Isn't it?
Brand yourself. Brand your business. Do it today.
About the Author
Tom Falco is moderator of "The Swap-O-Rama" List where you can swap anything from ezine ads to hotel rooms and more! For info, visit: http://www.XpectMore.com/Swap.htm or to subscribe mailto:TheSwap-o-rama-subscribe@yahoogroups.com Also "American Pop Trivia List" visit: http://www.XpectMore.com/pop.htm
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EDITOR ADVICE
If you can read and understand Spanish, and if you love the dogs, then you do not have forget to visit the Web site
www.OrlandoEijo.com
www.OrlandoEijo.com
is doubtlessly the site where better information can be found relative to the dogs, the
dogs training, the canine behavior, the
canine training specialties as chemistries detectors dogs, rescue dogs, security dogs, aids
dogs, cinema dogs, agility dogs, exhibition dogs, etc.
Orlando Eijo is one of the more important dogs trainers in the world, and in
www.OrlandoEijo.com he explains in simple and didactic way his
revolutionary techniques. In this web site, you will find texts, you also will see videos, and you also will listen to spoken
explanations. A way to communicate with the dogs that will astonish you.
A defect: this a web site is only in Spanish. But if you know to
read and understand Spanish, then we recommended visit www.OrlandoEijo.com
now
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